Fast
facts
retailers
SKUs
orders globally worth £595m+
of transactions cross currency
website visits in 2022
languages
countries
currencies
Business overview
Today, Fruugo is a highly diversified global online marketplace supporting e-commerce transactions in 42 countries, 31 currencies and 28 languages. The business is fast-growing, asset light and built for scale through its proprietary technology platform.
Its growth is driven by the accelerating global shift towards online shopping, Fruugo’s diverse retailer base, extensive product catalogue and wide geographical reach. In addition, Fruugo’s on-going investment and improvements in its platform are continually driving higher traffic volumes, higher sales volumes and improving the overall shopping experience.
Fruugo’s mission is to enable shoppers everywhere to buy from retailers anywhere.
Uniquely, Fruugo offers a fully integrated, localised offer for
retailers and shoppers around the world.
Business model
The value proposition for both retailers and shoppers is compelling due to the increasing demand for online shopping, the globalisation of retailing and the increasing prevalence of cross-border transactions. The business model is highly scalable with the ability to launch new retailers and products quickly and at little cost, underpinned by first-class technology, infrastructure and resources.
Fruugo mitigates the complexities of cross-border trade for retailers by:
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Providing an end to end eCommerce solution spanning demand generation through to order orchestration and customer service
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Connecting them to shoppers in over 40 countries
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Translating product listings into the local language of the purchaser
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Automatically converting currencies to enable a sale in any currency with the retailer receiving payment in their local or preferred currency
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Using sophisticated digital marketing, bidding and advertising strategies across e-commerce shopping channels, search engines, countries and product categories to drive traffic to the retailers’ products
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Calculating, applying and collecting international sales tax and VAT and, where applicable, paying to the relevant government body on behalf of the retailer
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Utilising comprehensive online fraud detection services
In return, shoppers benefit from:
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Access to a vast array of global products that might not otherwise be locally available or accessible from another country
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Translation and localisation of product data
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Ability to pay in their local currency using their preferred payment methods
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Post purchase customer service in their own language
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Long established, trusted and secure shopping platform
